Value Addition and Marketing Analysis of Fish Meat Ball Products in Household Industry in Pangandaran

One type of processed fishery product in Pangandaran Regency is Mang Iing fish balls. Product processing can increase added value which aims to increase profits. These fish balls are produced on an MSME scale, the quality is not good and they do not have competitiveness The research was carried out in March 2024 in Wonoharjo Village, Pangandaran Regency. The aim of this research is to analyze the amount of added value obtained and the extent to which the fish ball marketing strategy has been implemented in Mang Iing MSMEs. The method used is a survey method by conducting a case study, where respondents are determined using puIDRosive sampling. Added value is analyzed using the Hayami method. The results obtained are that the added value of fish meatball processing is relatively high, namely IDR 80,000/Kg with a profit of IDR 80,000/ Kg output produced. The marketing strategy used has not used planning and is only based on local community habits.